In this talk with Ben Dalton we’ll discuss the art of crafting a compelling press release and the ins and outs of the process of reaching out to journalists. Ben is international reporter at Screen International, based in London, UK. He attends and reports from major international festivals and markets, including Cannes, Berlin, Venice and AFM, plus specialised events such as Annecy and CineEurope, and European festivals in Rotterdam, Karlovy Vary, Sarajevo, Tallinn and more.