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THE INDIE FILM
MARKETING SYSTEM

A practical marketing system designed to help you maximize your film’s exposure and revenue, whether you’re distributing via platforms like Filmhub and Bitmax or releasing through indie distributors like Indie Rights, where you remain responsible for much of the marketing.

Who This Is For

This system is designed for filmmakers who:

  • Are planning an indie film release or have already released a film and want to improve performance through better marketing

  • Are releasing films on platforms such as Amazon, Tubi, or YouTube Movies

  • Do not have the budget for a full-service PR agency and need to handle marketing in-house

What You’ll Get Access To

The Complete Distribution and Marketing Workflow

A 4-hour video programme, broken into 20 modules, covering how to market and release an indie film including:

Prepare & Release Your Film

  • Build a self-distribution strategy to monetise your film across multiple platforms

  • Set up and optimise your release on Amazon, Tubi, Apple TV, Roku, and more

  • Develop and test film branding and key marketing assets before launch

Market & Promote Your Film

  • Craft press angles that secure reviews, interviews, and media coverage

  • Build an email list and audience that generates repeat revenue

  • Use proven paid marketing strategies to increase visibility and sales

The Marketing Accelerator: Verified Marketing Resources and Databases

We’ll show you exactly how to set up long term marketing campaigns for your film in a matter of hours.

When emailing contacts it’s crucial to send personal emails and not newsletters and to follow up multiple times for each contact. But don’t worry this will not take the hundreds of hours that you’re expecting. We include a tutorial on how we set up a gmail campaign in under 10 minutes that sends personal emails to each of the contacts including multiple follow ups a few days apart triggered unless the contact replies. Simply set it up for the hundreds of contacts on the lists and wait for the replies to come in overtime.

Press and News Outlets

This section will help you create compelling stories for news outlets, format them into press releases and find the right journalists from our database. This is one of the best strategies for adding credibility and visibility to your film.


✅ List of 200+ journalists including those from the biggest to smaller publications

Press release templates designed for indie films

20 adaptable press angles you can apply to your film

Reviewers and Podcasters

This section will help you find bloggers, youtubers, TikTokers and podcasters, to review your films on their channels. This is one of the best strategies to get exposure and engagement amongst new audiences for your film. This marketing channel also has an incredibly long tail meaning audiences will keep finding your film for months and years to come.

Outreach email templates for reviewers, podcasts, and creators


100+ TikTok film reviewers

600+ Film-related podcasts, categorised by niche, with contact details

50+ YouTube film review channels

100+ Instagram Reviewers

400+ professional film reviewers on Linkedin, with notes on: Rotten Tomatoes approval, submission details

What Makes This Different

Most film marketing courses stop at advice.

This system is built around execution. You’re given:
 

Defined marketing workflows
Step-by-step processes for distribution, creating highly converting marketing assets, press and reviewer outreach, and all other aspects of your film marketing including what to do, when to do it, and how each stage supports your release.


Real-world examples from sub-$100k indie releases
Actual press materials, outreach approaches, and positioning used by low-budget films, alongside the results they achieved.
 

Curated, verified contacts

Reviewer, podcast, and creator lists that would normally take months to compile, with clear notes on access and requirements.

What This Replaces

For many filmmakers, this system can:

✅ Reduce or remove the need for a full-time publicist

Eliminate hundreds of hours of manual research

Replace fragmented or outdated press databases

Clarify how indie film marketing actually works in practice

Why Access Starts With a Call

The call is a fit check - not a sales pitch.

 

We don’t give this system out to low quality films that will flood the inboxes of contacts that we reach out to on a regular basis ourselves.

We’ll look at your project, your release plans, and whether this system is genuinely right for you.


If it isn’t, we’ll tell you.

👉 Book a call to see if this is right for you

What The Call Covers

On the call, we’ll:

✅ Review your film and release plans

✅ Identify whether this system fits your goals

✅ Clarify how you would actually use it

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ABOUT CINE CIRCLE

At Cine Circle over the last 6 years we've run 150+ events and courses for 50,000+ filmmakers and creatives. Our speakers have included some of the most experienced professionals in the field including the ex Marketing Director of Paramount Pictures and the founder of the Filmmaker's Podcast. We are fully dedicated to teaching filmmakers the business side of the industry including film funding, distribution and career development. 

Join the 50,000+ filmmakers that attended Cine Circle events and courses

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